Kindred Custom Snowboards
Kindred builds handcrafted custom snowboards, each reflecting a high level of artistry and technical craftsmanship. The brand needed an identity that could express that premium, expressive character while staying structured enough to support a full product line. I developed a cohesive system unifying identity, product graphics, packaging, and merchandise. Approach: I combined a structured identity foundation with expressive illustration and product graphics, ensuring that each board felt unique while still belonging to a consistent visual family across packaging, apparel, and promotional materials. Outcome: The final system created a recognizable aesthetic across the entire Kindred lineup, strengthening brand cohesion from product design to retail presence.
2014
Brand Identity, Product Graphics, Packaging + Merchandise
Lead Designer (Visual Inclination)
