My background includes seven years as a Design Director at a Toronto creative agency and six years as the sole in-house creative lead at the YMCA of Eastern Ontario, where I built and maintained the full visual foundation for a multi-branch nonprofit.
I specialize in designing brands that work – systems built on structure, clarity, and repeatable patterns. Whether I’m shaping a full identity, developing templates, or supporting a large-scale brand evolution, I focus on creating visual logic that teams can use confidently and consistently across channels, markets, and formats.
My work spans digital, print, environmental, and product design, and I collaborate closely with developers, writers, photographers, leadership teams, and external partners. I’m at home working independently or as part of a cross-functional team, and I take pride in aligning design decisions with real organizational needs.
How I Work
My design philosophy is rooted in systems thinking. I don’t see individual assets as isolated tasks – I look for the structure beneath them. Grids, hierarchies, spacing rhythms, colour logic, and modular components form the backbone of everything I build. This approach lets brands scale cleanly while maintaining clarity and integrity over time.
Why I Do This Work
I’m drawn to organizations and people working through meaningful change – nonprofits, emerging brands, and teams defining who they want to be. I approach design the same way I approach my own development: with curiosity, discipline, and a willingness to push beyond what’s comfortable. I’m a believer in growth, both professional and personal, and I’m at my best when a project requires both creative craft and thoughtful evolution.
Let’s Connect
I’m always open to new collaborations, complex problems, and design work that supports clarity, purpose, and transformation.