YMCA of Eastern Ontario

Following the 2019 amalgamation of two regional YMCA associations, the organization needed a unified visual presence across programs, facilities, and communications. As the sole in-house designer, I led all visual execution for the refreshed brand, building systems that could operate across multiple branches and audience types. Approach: I developed a multi-channel brand system grounded in clarity and repeatable structure – creating templates, visual rules, and scalable patterns that supported everything from campaigns and signage to program materials and digital assets. Outcome: The system provided a consistent visual foundation for the association, improving clarity across facilities and enabling staff to produce on-brand materials efficiently.